WARNING! If the use of the word ‘fuck’ is offensive to you, skip this project.
Fucking Moles is the perfect example of viral social media marketing.
Following a trend on Facebook and Instagram, we found a certain supermarket was coping alot of flack for its business practices regarding plastic bags. With a few simple but extremely relatable tote bag designs, a quickly whipped up wordpress ecommerce store and a well worded Facebook post, we had created viral content.
Within 48 hour the ecommerce store reached sales of over 12k with over 500 tote bags sold.
With the intention of raising funds for the Australian Marine Conservation Society and raising awareness for sustainability and our environment, we successfully utilised the viral power of social media for a little feat in social activism.
A group of 3 fashion graduates from Billy Blue College of Design were ready to make their mark on the creative world and approached us to design their fashion publication. Sieze’s entire focus is on Melbourne’s art and fashion underground. The underbelly of the creative community. The 1%ers who make the rest of us feel like we need to take more risks in our lives.
We decided this publication needed nothing less than some weird typefaces, unconventional type setting and whole bunch of colour and textures which no one else would touch. If this publication were to truely reach the 1% and resonate, we knew we had to get down to it and do some hands on research.
Throughout the 4/5 months we spent attending some weird parties, exclusive warehouse fashion doos and unconventional classical music recitals; we carefuly constructed the face of Sieze.
Publication is still under construction!
Homeboy Pop Culture Mag was a satirical project that warped norms of fashion advertising by picking apart current fashion advertising trends and putting them back together with twisted edge.
Homeboy Pulp Culture Mag was a 14 paged publication design project, emphasising use of digital art and a niche fashion trend. This project consisted of researching the Japanese fashion trend ‘kuwaii’, branding the magazine, creating digital collaged pieces, typesetting editorials and layout design.
Organic Medical Cannabis Australia is a new business, working on legal and totally natural health products made from hemp.
The organisation has strong ethical views on organic and whole medicines, sun-grown plants, anti-GMO and the holistic medicinal avenue.
I was approached with a strict brief; to create a brand that is humanistic, that projects an organic feel, that emulates trust and that is honest to the OMCA brand.
The project included a full branding solution, packaging concept solution, website design and social media marketing.
So far, so good!
A branding solution proposal for a couple of Italian pineapple farmers who had decided to try their luck opening their own modern Italian restaurant. The only rule: branding must include an image of their prized pineapple.
The decision was to keep the branding minimalistic and colourless to allow for consistent change of collateral and to emphasise the coloured image of the pineapple, but to keep one main illustration as the brands hallmark.