A group of 3 fashion graduates from Billy Blue College of Design were ready to make their mark on the creative world and approached us to design their fashion publication. Sieze’s entire focus is on Melbourne’s art and fashion underground. The underbelly of the creative community. The 1%ers who make the rest of us feel like we need to take more risks in our lives.
We decided this publication needed nothing less than some weird typefaces, unconventional type setting and whole bunch of colour and textures which no one else would touch. If this publication were to truely reach the 1% and resonate, we knew we had to get down to it and do some hands on research.
Throughout the 4/5 months we spent attending some weird parties, exclusive warehouse fashion doos and unconventional classical music recitals; we carefuly constructed the face of Sieze.
Publication is still under construction!