Considering brand strategy for your business has never been more important. Slapping a logo on your product and calling it 'a brand' is not adequate in today's market. People now crave to connect with business's on a personal and emotional level. This humanistic connection has been trialled, tested and proven to drive sales and boost long lasting consumer/ vendor relationships.
A brand that does something to your emotions, that makes you feel good, empowered, inspired and capable of doing better is the result of a clever and precisely thought-out brand strategy.
Mincer seamlessly fuses branding with marketing to provide in-depth brand strategies and super personalised tones of voice for each brand. Each individual business personality is developed through thorough market research and is fashioned according to what the market demands.